Business, Technology and the New Normal: ICT Adoption and Use among Women Traders

The aftermath of the Covid-19 pandemic has compelled individuals and businesses to restructure adapt formerly ‘established’ ways doing things capitalize on opportunities presented by ICTs. This circumstance resulted in what is known as “New Normal”. entails a longer-term perspective terms business decisions optimize usage internet continue stay business. To evaluate women’s knowledge, ICT use during Yilo Krobo Municipality, survey approach was used. A total number 20,160 women are employed constituting 5.4% public sector, private formal 3.5%, informal 90.8%, semi-public/parastatal 0.1% while NGO represents 0.2%. statistical table used determine sample frame size resulting 322 from population with confidence level 95%. Three hundred fifty (350) questionnaires were distributed only 193 completed, returned for analysis. With regards devices or services, findings revealed that about 95% respondents had access mobile phones 70% these connected through their phone hotspot. study discovered low adequacy knowledge across variables such age groups, educational attainment, marital status.